https://www.wellrootedasia.com/new-blog daily 0.75 2026-07-05 https://www.wellrootedasia.com/rootedfinds daily 0.75 2026-10-01 https://www.wellrootedasia.com/rootedfinds/rooted-finds-002-kitchen-confidante monthly 0.5 2026-09-03 https://images.squarespace-cdn.com/content/v1/699e6594c3e552342e9cc360/ab1565c7-f8b8-4c9a-9677-4f473a3d2f6e/IMG_3715.jpg Rooted Finds - Rooted Finds 002: Kitchen Confidante - The first thing you notice about kek lapis is its pattern. Cut into one and the cake changes completely. What looked almost restrained from the outside opens into diamonds, prisms, florals and repeating lines, all tucked neatly inside a single slice. There is something almost jewel-like about that first reveal. The sort of thing that makes everyone at the table lean in a little closer before anyone remembers to eat it. Of course, kek lapis is hardly unfamiliar to Malaysians. We know it from festive tables, open houses and the boxes carried home from Sarawak, sometimes with the ‘unsaid instruction’ to cut it thinly because “this one was expensive”. Traditionally served during festive and special occasions, kek lapis Sarawak has become one of the state’s most recognisable foods. So the surprise with Kitchen Confidante is not that Karen Chai has introduced us to something we have never seen before. It is that she makes us look twice at something we thought we already knew and already found fascinating to begin with. And once you start looking, the pattern is only the beginning. https://www.wellrootedasia.com/rootedfinds/001-pickapickle monthly 0.5 2026-08-19 https://images.squarespace-cdn.com/content/v1/699e6594c3e552342e9cc360/be88020e-ab29-46e4-bcde-d4c433748e88/Pick-a-pickle-malayian-homemade-pickle-brand-001.webp Rooted Finds - Rooted Finds 001: Pick A Pickle - What started as a jar of radish turned out to carry far more family history than we expected. We first heard about Pick A Pickle at Kiwanis Kartnival Emas. At first, it was the name that we found intriguing: “Pick A Pickle?” Then came the jars of various pickles: radish, celery, petai, kedondong, sambal, mala sengkuang. It was a little unexpected, playful and very easy to remember. We tried their pickles and instantly knew there was something special behind it. So naturally, we went home and looked them up further. Behind Pick A Pickle is Allan Yeo, a retired medic who began the business in his late sixties together with his wife, Sally, and their daughter, Audrie. https://www.wellrootedasia.com/home daily 1.0 2026-07-05 https://images.squarespace-cdn.com/content/v1/699e6594c3e552342e9cc360/c1f7c32c-e0fc-4694-83d1-25fcd8ac3f65/imgg-od3-nm451p7v.png https://images.squarespace-cdn.com/content/v1/699e6594c3e552342e9cc360/1740593151.408883-FMRUIFLUNNHULXPRZMPB/imgg-gi3-tnnt6u9w.png https://www.wellrootedasia.com/contact daily 0.75 2026-07-03 https://images.squarespace-cdn.com/content/v1/699e6594c3e552342e9cc360/014fceac-335e-46ba-80d8-a17e80667063/photo-1564506414752-a73fbe0c6b00.png https://www.wellrootedasia.com/about daily 0.75 2026-07-05 https://video.squarespace-cdn.com/content/v1/699e6594c3e552342e9cc360/a66bb13f-1c36-4db2-a6dc-419059b978c8/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/699e6594c3e552342e9cc360/a66bb13f-1c36-4db2-a6dc-419059b978c8/thumbnail About Well Rooted Asia specializes in FMCG market entry advisory for Southeast Asia, focusing on long-term brand positioning and strategic commercial structuring in Malaysia and beyond. https://www.wellrootedasia.com/services-content daily 0.75 2026-07-03 https://images.squarespace-cdn.com/content/v1/699e6594c3e552342e9cc360/c78ce06f-8e3e-4085-b609-67c88356597e/ChatGPT+Image+Feb+25%2C+2026%2C+11_56_53+PM.png https://images.squarespace-cdn.com/content/v1/699e6594c3e552342e9cc360/61d02415-40fc-4cf0-aaa7-ee4303917e87/ChatGPT+Image+Feb+25%2C+2026%2C+11_45_03+PM.png https://images.squarespace-cdn.com/content/v1/699e6594c3e552342e9cc360/ab166859-f054-4e7a-a26b-484982164b30/ChatGPT+Image+Feb+25%2C+2026%2C+11_56_53+PM.png https://www.wellrootedasia.com/marketplace daily 0.75 2026-07-05 https://www.wellrootedasia.com/cruffmy daily 0.75 https://www.wellrootedasia.com/cruffmy/cruff monthly 0.5 2026-07-04 https://www.wellrootedasia.com/cruffmy/p/cruff-mixed-root-chips-my-signature-truffle monthly 0.5 2026-09-01 https://images.squarespace-cdn.com/content/v1/699e6594c3e552342e9cc360/e86c95eb-6580-48a0-8124-ffbb9be44724/276.jpg CRUFF - CRUFF Mixed Root Chips - MY - Signature Truffle - 276.jpg https://www.wellrootedasia.com/cruffmy/p/cruff-mixed-root-chips-my-signature-truffle-cnyab monthly 0.5 2026-09-01 https://images.squarespace-cdn.com/content/v1/699e6594c3e552342e9cc360/1a039684-8f3b-4f7f-8cf8-1a2284273086/230.jpg CRUFF - CRUFF Mixed Root Chips - MY - Parmesan Truffle - 230.jpg https://www.wellrootedasia.com/cruffmy/p/cruff-mixed-root-chips-my-signature-truffle-cnyab-54wx6 monthly 0.5 2026-09-01 https://images.squarespace-cdn.com/content/v1/699e6594c3e552342e9cc360/f877e07e-dca2-4359-a8d5-825ecb200da9/200.jpg CRUFF - CRUFF Mixed Root Chips - MY - Guerande Sea Salt - 200.jpg https://www.wellrootedasia.com/cruffmy/p/cruff-mixed-root-chips-my-signature-truffle-cnyab-54wx6-mjtks monthly 0.5 2026-09-01 https://images.squarespace-cdn.com/content/v1/699e6594c3e552342e9cc360/3b4386b5-2f1d-422a-a5ba-b72f9d804f75/CF2.png CRUFF - CRUFF Mixed Root Chips - MY - Isigny Creme Fraische - CF2.png https://www.wellrootedasia.com/cruffmy/p/cruff-mixed-root-chips-my-signature-truffle-cnyab-54wx6-mjtks-66m5n monthly 0.5 2026-09-01 https://images.squarespace-cdn.com/content/v1/699e6594c3e552342e9cc360/813bf014-a349-44ef-8ba0-f78a138f670b/180.jpg CRUFF - CRUFF Mixed Root Chips - MY - La Vera Smoked Paprika - 180.jpg https://www.wellrootedasia.com/cruffmy/p/cruff-mixed-root-chips-my-signature-truffle-cnyab-j9m6b monthly 0.5 2026-09-01 https://images.squarespace-cdn.com/content/v1/699e6594c3e552342e9cc360/3d76d322-30db-4a77-8815-b5310f1fe138/260.jpg CRUFF - CRUFF Mixed Root Chips - MY - Chilli Truffle - 260.jpg